| _fbp |
Marketing |
Used by Meta (Facebook) to store and track interactions for advertising, measurement, and conversion attribution. |
3 months |
Unique identifiers, page interaction data, browser/device info (may be linked by Meta). |
Meta (Facebook) |
United States |
| _ga |
Performance |
Used by Google Analytics to distinguish users and analyze site usage (visits, sessions, traffic sources). |
1 year 1 month 4 days |
Anonymous client identifier (cookie ID), usage/interaction data (not typically direct name/email). |
Google (Google Analytics) |
United States |
| _ga_* |
Performance |
Used by Google Analytics to store and count page views and support GA4 measurement for this site. |
1 year 1 month 4 days |
Anonymous identifiers and page/engagement measurement data. |
Google (Google Analytics) |
United States |
| msgsndr_id |
Functional |
Used by LeadConnector/HighLevel to identify a visitor and support lead tracking and platform functionality (e.g., attribution/split testing/marketing system behavior). |
1 year |
Unique identifier; may be associated with lead/contact activity if submitted through forms. |
LeadConnector (HighLevel) |
United States |
| _pin_unauth |
Marketing |
Used by Pinterest to group actions and measure ad performance for users who can’t be identified (conversion/traffic measurement). |
1 year |
Anonymous identifier; event/interaction data related to Pinterest traffic. |
Pinterest |
United States |
| ar_debug |
Marketing |
Used to debug and troubleshoot ad delivery/measurement (commonly associated with ad platforms such as DoubleClick). |
1 year |
Ad/measurement identifiers; may include device/browser related technical data. |
Google (DoubleClick), Pinterest (via tag integrations) |
United States |
| lastExternalReferrer |
Functional |
Stores the most recent external referrer source to support attribution and reporting. |
Never (until cleared) |
Referrer URL (the page/site you came from). |
LeadConnector (HighLevel) |
United States |
| lastExternalReferrerTime |
Functional |
Stores the timestamp of the most recent external referrer to support attribution and reporting. |
Never (until cleared) |
Timestamp data (and may be associated with attribution/referrer data). |
LeadConnector (HighLevel) |
United States |
| topicsLastReferenceTime |
Functional |
Stores a reference timestamp used for site/platform behavior and reporting features. |
Never (until cleared) |
Timestamp/technical usage data. |
LeadConnector (HighLevel) |
United States |
| v2_session_history_iP1aOlOIdObdJiSXSgF9 |
Functional |
Stores session/page history data used by the platform for attribution, analytics, and session continuity. |
Never (until cleared) |
Session identifiers; page/history interaction data. |
LeadConnector (HighLevel) |
United States |
| v2_history_iP1aOlOIdObdJiSXSgF9 |
Functional |
Stores visit and interaction history used for attribution/reporting and platform behavior. |
Never (until cleared) |
Unique/session identifiers; interaction/history data. |
LeadConnector (HighLevel) |
United States |
| v2_contact_session_iP1aOlOIdObdJiSXSgF9_session_id |
Functional |
Stores a contact/session identifier to connect site activity with a session (and potentially a lead record if submitted). |
Never (until cleared) |
Session/contact identifier (may link to a lead if you submit a form). |
LeadConnector (HighLevel) |
United States |
| v3_first_session_event_iP1aOlOIdObdJiSXSgF9 |
Functional |
Stores data about the first recorded session event to support attribution and reporting. |
Never (until cleared) |
Event metadata; session identifiers. |
LeadConnector (HighLevel) |
United States |
| is_eu |
Essential |
Determines whether the user is located in the EU to apply appropriate privacy/consent behavior. |
Session |
Region/location indicator (EU vs non-EU), based on network/location signals. |
Pinterest |
United States |
